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Maximized efficiency and usability Enhance brand consistency Improve brand management organization Provide and share your brand guidelines. Connecting everyone using their brand worldwide.{/INSERTKEYS}{/PARAGRAPH} Using Frontify since. Ticino Turismo. That was essentially the only way of keeping the pace going. With the collaboration abilities of Frontify, we're already connected. It was often out of date, and it lacked all sorts of interactivity. Ticino Turismo was previously using an old static brand manual. The rebranding of Ticino Turismo was done by the agency Sketchin, using Frontify as their cloud-based collaboration space, while the team from Ticino Turismo acted as creative leads β€” seeing their new brand elements being built over time. With their new brand strategy documented, defined, and easily available in Frontity, they intend to make their platform a more detailed, in-depth brand hub, allowing further collaboration with external partners and contributors. In the spring of , we sat down with Luca Preto from Ticino Turismo, and Giuseppe De Luca from their design agency Sketchin, to talk about the redesign of the Ticino Turismo brand β€” aimed to reflect the very essence of the region, and spread it throughout the world; from Italy, Germany, and Switzerland to China, Russia, and India. Small fragments of their out-of-date static brand assets were continuously sent to external collaborators, dissolving the overall experience of their brand, due to inconsistency, and inadequate procedures. It had to be flexible and adaptable to new channels and tools. Style Guide. {PARAGRAPH}{INSERTKEYS}Ticino Turismo is the official tourism company of the Swiss region of Ticino. Sometimes we copy-pasted parts of our PDF guidelines to send to partners. Before, we needed to 'start again' with every new project, but with Frontify β€” our brand assets and guidelines are always up-to-date. One of the main reasons for acquiring a brand management platform like Frontify was to overcome the complete absence of dynamic guidelines. With Frontify; they can establish and centralize branded content strategies and templates, inviting any of the global stakeholders, and allow them to use the final content and living guidelines to the exact extent they need it β€” streamlining glocal narratives. Now being able to collaborate with partners via one platform, sharing up-to-date brand guidelines and content strategies, they've massively increased their collaborative efficiency throughout the whole organization. As soon as all designs, strategies, and assets were in place β€” they could start spreading it.